Contents of the Course

Module 1

The basics of Website management. Working as a professional Website consultant. The business plan details. Website realities, confronting the myths. Why have a Website—For what purpose? What you have to know about Domain registration. The equipment you require as a consultant.

Creating workable Website structures. Your first expert Website page. Using Internet default pages to your advantage. Working with HTML the easy way. Validating your Website. The benefits of PHP (Hypertext PreProcessor) and ASP (Active Server Pages), and the downside. Vital Internet links. Free software to download.

Discover the secrets of good page design for your Website. Information architecture and visual design. Considering visitor demographics. Home page improvements. Attaining design consistency. Fundamental information you must include. How to provide printer-friendly pages.

Assignment: Your first steps towards creating a successful, money-making Website.

Module 2

Discover how CSS makes your job a pushover and yet improves your Website. What is CSS—Cascading Style Sheet? Why your Websites need CSS pages. Discover the tremendous benefits of CSS. The easy methods of creating and linking CSS pages to HTML pages.

Why clients pay you a lot more for a CSS Website. Creating CSS templates for Website structure. Some Website examples of CSS and HTML working together. Downloading free CSS templates. Why you make more money quicker when you use CSS.

Assignment: Your first CSS Website.

Module 3

How to write the best copy for your Website. What are Internet users looking for? Improving your Search Engine page rank. Why telling is better than selling. Where you can find bestselling copy. The biggest mistake most copywriters make every day!

Why most people won’t read your Website pages. How much copy should you include? 10 emotive words you must use in your copy. Writing the copy or page contents. Headline secrets. Why sub-headings work well.

Assignment: Writing sales copy for your Home page.

Module 4

How these hidden Website features will increase your income. Discover the extreme importance of your page titles. Improve Search Engine rankings with each page description. Why some page descriptions don’t work. Keyword magic. Understanding keyword phrases. See exactly how to optimize a Website. What is the long tail, and how your benefit from it.

A Website shouldn’t be a puzzle. Make your Websites easy to navigate. The best type of hyperlinks for navigation: Graphics and roll-over buttons, or text links? Creating a sitemap for your Website navigation. How to control the Robots from Search Engines to your advantage.

Assignment: Use these features to optimize a Website page.

Module 5

Discover how to make money with forms. What fields should you always include? These fields will destroy your conversion ratios. Why every Website needs a mailing list. The pros and cons of building a mailing list. How to use your mailing list to increase income. Will your visitors bookmark your page(s)? Why you need returning visitors.

Incoming links to your Websites make all the difference to its success. The one single ingredient on your Website that will ensure incoming links. The amazing value of customer testimonials. The secrets to obtaining great testimonials. Why you must always give a written guarantee—and stick by it without weasel clauses.

Assignment: Design a powerful Form for your Website.

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Module 6

How to write for results. Understanding the importance of spelling and grammar. Why you must edit your copy until it works. How to make your readers receptive to your message. Discover how to present your ideas in a concise and emphatic style.

The secrets of successful landing pages. Creating separate pages for different groups of keywords. How to hide duplicate or similar pages from Search Engines, and why it matters. The vital importance of a Google Sitemap, and how to create and maintain one.

How to make more money from your images. Understanding the best images for each page. Optimizing images like photographs and graphics for the best results.

Assignment: Improving a poorly written page.

Module 7

The value of Web 2.0 to your income stream. How to implement interactive elements on your Website. When an audio message is most important. The dangers of showing a video/movie to unresponsive visitors. Should you allow visitors to download your videos? When and how to use Webcam communication. Downloading free video software.

The significance of Blog pages. Different ways to turn your Blog into yet another income stream. Writing successful pages for your Blog. Creating a Forum on your Website. Is a Forum a benefit or an unnecessary and time-consuming item? How to include RSS features and increase Website activity.

Assignment: Create a simple video for your Website.

Module 8

Increasing profits with adverts. Is your Website a suitable medium for advertisements? How to test advertising without losing income. Which style of advertising works best? Where are the best positions on each page for adverts? How to get paid for your advertising. Should you ‘link-swap’ with other Websites? Why outgoing links are of value to your Website.

The benefits of your Website Newsletter. Should it be text or HTML format? How to obtain new subscriptions to your Newsletter. How to know if you can charge for your Newsletter. When to make available Newsletter archives on your Website. What to include on your ‘Contact Us’ page. Different ways to make your Contact page increase sales.

Determine the right amount of online support to provide. Testing the various ways of providing customer support at the least cost. The immense value of the FAQ (Frequently Asked Questions) page. Methods of obtaining more income from the FAQ page.

Assignment: Designing and writing an issue of your Newsletter.

Module 9

How to free-up your time with Website automation. The unused work-horse called Auto Responder. Why you must implement one today. Tasty cookies you cannot eat, and why you must include them on your Website. Exploding the myths about cookies. How your visitors benefit from your cookies. When it is better to tell your visitors about your cookies. How to write and implement OTO (One time offer) pages. The benefits of OTO to visitors and you.

Detect and record how each visitor uses your Website; which pages they read and how much time they spend on each visit. Why tracking your visitors is vital to your bottom line. Understanding what your Website statistics reveal. What are the most important statistics you can collect? How to record statistics. How to use Website statistics to increase your income.

Assignment: Use cookies to display a One Time Offer page.

Module 10

How to get hundreds or even thousands of people selling your products and services. The untold secret of affiliate sales. Why a ‘suggestion box’ can increase your profits. How to create and implement a ‘suggestion box’. How to encourage your visitors to recommend your Website to others. Download scripts for obtaining referrals from customers.

Is a pop-up Window a nuisance or an income earner? How to implement the various types: Pop-up; Slide across; Stay on page while scrolling; and more. When to use and when not to use an exit Window when somebody closes a page on your Website. Does an exit page work, or will it annoy visitors? Different styles of exit Windows. Your Website error pages. How to create custom error pages for each Website.

Assignment: Create an unobtrusive Pop-up Window.

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Power College improves this Course inline with changing conditions and you will find the above contents can vary.